John Merrick

When you run an advertising campaign you run it with the intention of making money. But how do you know if it is really making you money? Especially if you run more than one ad at a time. If you run identical ads in different publications how do you know which ones are worth running again?

There is only one way to know. You must track your advertising, online or offline. Just ask any successful marketer, and one thing they will all tell you is that you must track your ads. HitsConnect lets you do just that.